High-intent comparison calculator
TikTok Ads vs Meta Ads ROAS Calculator
A lower CPA is not always better if buyer quality, refunds, and chargebacks are worse. Use this page to compare paid social pressure before scaling.
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Compare monthly profit after all costs
TikTok Ads is ahead
$600 difference
TikTok Ads$2,800 profit (28.0%)
Meta Ads$2,200 profit (22.0%)
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Side-by-Side Decision Matrix
| Decision Signal | TikTok Ads | Meta Ads |
|---|---|---|
| Typical risk | Impulse buyers and volatile creative fatigue | Higher CPMs and attribution noise |
| Decision metric | CPA after refund quality | MER plus break-even ROAS |
| Best for | Fast creative testing | Structured retargeting and scaling |